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FOUNDED IN 2020

Our Story

Do you ever feel like you only want to buy things from people you know?

We all have those friends whose taste and opinions we trust, the ones who always know which onesies or weekend totes to buy. Who patiently do God’s work helping the rest of us not spend hard-earned cash on overpriced crap.

Enter: APRICOT.

COMMUNITY-OBSESSED
WOMEN-OWNED

DESIGNED TO BE SHARED

APRICOT is a shopping destination that is literally curated by your friends and family. Sign up to make a Collection of your favorite picks, and encourage your crew to do the same. Then you can shop each other’s Collections—and watch the rewards pile up. APRICOT has exclusive deals with our brands to offer members a cut of every purchase.

Our goal is to lift all women (aka line their pockets) while creating a shift in how we buy and consume.

BASED IN NEW YORK
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CURATED WITH PURPOSE

We’re proud to help you discover mindful brands that are sustainable, small-batch, female-owned, conscious, and/or cruelty-free. The stuff you won’t end up replacing in a month. APRICOT supports these businesses and provides them with a platform to succeed.

So, a heartfelt welcome to APRICOT. We’re working hard to create the sweetest shopping experience on the Internet. We hope you will reach out with ideas, feedback, or just to say hi, at hello@myapricot.com.

— The APRICOT Team